Gökalp Dolgun
01 · Veterinary SaaS · 2025 — 2026

Clinico®

A clinic platform for veterinarians and a free app for pet owners. Two sides of one product, built by one person.

RoleSolo founder: product, UX/UI, brand, AI-assisted full-stack
PlatformsWeb (clinic panel) · iOS (pet-owner app)
StatusLive · App Store launch July 2026
MarketTürkiye
Clinico clinic panel: the morning dashboard with today’s appointments, payments and alerts
Clinico pet-owner app: home screen for Boncuk, a tabby cat

OverviewOne platform, two pockets

Clinico® is a multi-tenant clinic management platform for veterinary clinics in Türkiye, paired with a free mobile app for pet owners. Clinics run their day on it; owners carry their pet’s health record in their pocket. When both sides use Clinico®, appointments, lab results and treatment plans flow between them without anyone retyping anything.

I did all of it: the research with vets, the brand, the clinic panel, the owner app, the backend, the App Store review, the first clinics. Everything on this page is the real product with demo data.

The problemPaper, spreadsheets and WhatsApp

Vet clinics juggle appointments, patient files, invoices, stock and reminders across paper, spreadsheets and messaging apps. Pet owners lose vaccine cards and rarely have their pet’s records when they need them. Clinico® puts both sides on one platform, and makes the owner side free so clinics can bring their clients along.

For clinicsThe web panel

The panel is built for long days at the front desk: one search box for everything, a drag-and-drop weekly calendar, and patient files that hold the whole story — vaccines, allergies, weight, visits with SOAP notes, attachments, microchip.

  • Appointments with an approval flow for owner requests and automatic reminders.
  • Treatment plans with dose tracking and adherence statistics.
  • Invoicing, inventory, SMS reminders and staff roles with per-module permissions.
  • Chat with pet owners, including photos, from the same screen.
  • AI assistance that reads lab results and invoices from photos, drafts SOAP notes and summarises a patient. The vet always makes the final call; nothing diagnoses on its own.

For pet ownersThe iOS app

The app is a digital home for a pet’s health that works on its own and connects to a clinic when the owner is ready. It is deliberately warm where the panel is deliberately calm.

  • Health record: vaccines, medications, weight, visits, lab results.
  • Daily care routine generated from a short profile, with streaks and a mascot that celebrates with you.
  • Smart reminders for vaccines, medication doses, care tasks and appointments.
  • Appointments and chat with the clinic, from the clinic’s open slots.
  • Solo mode: fully usable without a vet. Owners link their clinic later with an invite code and their records carry over.
Home
Care routine
Pet profile
Appointments
Chat
Request an appointment

Design & brandA cat in a C

The mark is a cat silhouette sitting inside the “C”, with a wordmark set in Poppins Black. It had to work as a 1024-pixel app icon, as a favicon, and on a clinic’s window sticker.

Clinico wordmark, black on white
Clinico wordmark, white on navy

Two audiences, two palettes, on purpose. Pet owners get a warm cream-and-green world set in Nunito; clinics get a focused navy-and-blue interface set in Inter. Marketing for each audience matches the product they land in.

Pet owners

Nunito · warm & friendly

#FAF5EC#0E6B52#F2B65C

Clinics

Inter · focused & professional

#010517#3B82F6#0891B2

One app, two experiences: a single Flutter codebase with separate role-based navigation for vets and pet owners, and separate icons. The vet shell is the clinic panel in a pocket — same data, navy and blue, built for a corridor between two exam rooms.

Vet home
Visits
Treatment plans
Dose & task board
Pet-owner app icon: cream C on greenPet owner
Vet app icon: navy C on whiteVet clinic

BuildShipped, not handed off

Built end to end with AI-assisted development. Each clinic’s data is isolated in its own tenant, and role-based access means pet owners only ever see their own pets’ records. Every merge to main deploys automatically — backend to a Docker host, panel to Vercel.

  • .NET
  • CQRS / MediatR
  • PostgreSQL
  • Multi-tenancy
  • Next.js
  • Tailwind CSS
  • shadcn/ui
  • Flutter
  • Firebase Cloud Messaging
  • Docker
  • GitHub Actions
  • Vercel

Launch & growthThrough review, into clinics

  • Took the owner app through App Store review to a public launch in July 2026: privacy manifest, in-app account deletion, reviewer demo accounts.
  • A free owner app that works without a vet, so owners can bring their own clinic onto Clinico®.
  • Separate content channels for each audience: Instagram @app.clinico for pet owners, @vet.clinico for vets, plus a blog on clinico.vet.
NextNeuroDrill →